Hollywood Stars in Blackpool (Part 1)

Is it too much of a stretch to call SpongeBob SquarePants and Dora the Explorer 'Hollywood Stars'? If you are aged between 4 and 11 years old, I suspect not! As Children's TV icons, Blackpool Pleasure Beach's new link-up with Nickelodeon is inspired, promising new interest in the 114 year old amusement park and a whole new generation of visitors.

There are 12 new 'Nick' themed rides in the new 6 acre area of the Pleasure Beach, with a focus on thrill rides for the under 12s. Getting wet is very much part of the fun.

What struck me as I attended the official opening yesterday was the high quality of the whole park: staff and service were all fantastic and the park was spotless and bright.

The partnership with Nickelodeon means that another international brand joins Merlin (who are due to open the new Madame Tussauds in the Blackpool next week) to bring significant new marketing muscle and profile for the resort.

http://nick.co.uk/nickelodeonland/