You know how it is......I was just walking down the Prom in Blackpool and who should I see, but Cheryl Cole. Well, not one to miss an opportunity, I quickly got a photo.
Turns out that she is part of the show at the new Madame Tussauds on the Golden Mile in Blackpool. The attraction has had a major makeover and is now rather good. People who remember playing "Guess who it is supposed to be" at the old Louis Tussauds will be pleasantly impressed! No problem now in identifying Gok Wan, David Beckham, Barbara Windsor and other 'icons' of popular culture.
A few things particularly impressed me about the new operation: the staff are, without exception, brilliant. No wonder that the attraction is top of Merlin's international league of all of its facilities in terms of customer satisfaction. And the new owners know how to generate secondary spend - the shop is excellently merchandised and there are upteen opportunities during the tour for visitors to buy add-ons. Other attraction operators would be wise to go and see how it's done!
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